Address
93/D LIC Colony, Tagore Town.
Prayagraj 211002
Work Hours
Monday to Friday: 11AM - 5PM
Unlocking Success Through Strategic Digital Engagement
Sarvagya Diagnostics and Interventions, a thriving healthcare facility, located in Prayagraj, recognized the need to harness the power of digital marketing to expand its reach, engage with its community, and enhance its online presence. In pursuit of this goal, they partnered with UpSpike Healthcare for Google Business Profile or GMB (Google My Business) setup, social media calendar management, and strategic keyword planning. Over a span of 75 days, this collaboration led to remarkable results that redefined Sarvagya’s digital landscape.
Here’s how we managed everything step-by-step!
Client Overview: Sarvagya Diagnostics and Interventions
Sarvagya Diagnostics and Interventions is a multi-specialty healthcare center dedicated to providing exceptional medical care. Located in the heart of the city, their commitment to quality, compassion, and innovation has earned them a stellar reputation among patients and peers alike.
Challenges
As an new healthcare institution, Sarvagya Diagnostics and Interventions faced several key challenges:
- Limited Online Visibility: The facility struggled to gain prominence in the competitive digital space, leading to limited visibility among potential patients.
Kriti Scanning Centre in Prayagraj, is one business, that we know, is facing this issue of limited online visibility.
2. Engagement Deficiency: Online customer interactions were scarce, preventing the center from building meaningful relationships with its audience.
3. Underutilized Google Business Profile: The potential of Google Business Profile remained untapped, resulting in missed opportunities for customer engagement and outreach.
4. Keyword Optimization: The lack of strategic keyword planning meant that Sarvagya’s online content did not effectively target their audience, impacting search engine rankings.
Solutions: A Holistic Digital Approach to GMB
Recognizing the need for a comprehensive digital strategy, Sarvagya Diagnostics and Interventions turned to UpSpike Healthcare for expert guidance. Here’s how we transformed their digital presence:
1. Google Business Profile Setup and Optimization
Our first step was to establish a robust Google Business Profile for Sarvagya. We optimized it with engaging content, striking visuals, and pertinent information to make the center stand out in local search results. This laid the foundation for enhanced online visibility.
2. Social Media Calendar Management
To cultivate a vibrant online community, we developed a customized social media calendar. This calendar ensured consistent, valuable content across Sarvagya’s social media platforms, fostering engagement and interaction with the audience.
3. Strategic Keyword Planning
To address the issue of underperforming keywords, we conducted in-depth research to identify relevant, high-impact keywords for Sarvagya’s industry. This strategic keyword planning informed our content creation and optimization efforts.
Results: A 75-Day Transformation
Over a period of 75 days, the collaboration between Sarvagya Diagnostics and Interventions and UpSpike Healthcare yielded remarkable outcomes:
1. Over 500 Customer Interactions
Sarvagya’s online community blossomed, with over 500 customer interactions. This included likes, shares, comments, and direct messages, signaling a significant improvement in audience engagement.
2. 3400 Business Profile Views
The optimized Google Business Profile generated an impressive 3400 views, indicating heightened interest and visibility among local searchers.
3. 890 Business Profile Searches
The increased number of searches (890) for Sarvagya’s business profile indicated growing brand recognition and customer interest.
4. 72 Calls
Our efforts directly translated into 72 phone calls to Sarvagya Diagnostics and Interventions, highlighting the effectiveness of the enhanced digital strategy in driving customer inquiries and engagement.
5. 442 Directions
The Google Business Profile’s integrated map feature directed 442 potential patients to Sarvagya’s doorstep, underscoring the improved online accessibility.
Conclusion: A Digital Transformation
The collaboration between Sarvagya Diagnostics and Interventions and UpSpike Healthcare brought about a digital transformation. By strategically leveraging Google Business Profile setup, social media calendar management, and keyword planning, we achieved substantial results in just 75 days.
If we take take an average conversion rate of 50% and ticket price of INR 1500, this directly translates to a direct revenue of 210 x 1500 = INR 3,15,000.
Sarvagya’s online visibility surged, and the center’s online presence was revitalized, resulting in increased customer interactions, profile views, calls, searches, and directions. This case study exemplifies the transformative power of a well-executed digital strategy and the potential for healthcare institutions to thrive in the digital age.
At UpSpike Healthcare, we’re honored to have been part of Sarvagya Diagnostics and Interventions’ journey towards digital success. We look forward to continuing our partnership and helping more healthcare institutions unlock their full potential in the ever-evolving digital landscape.